Image via Wikipedia
The quiet man of the GOP race, Jon Huntsman, has improved his web presence with a slick new site.
Upon landing on http://jon2012.com/ you get the usual sign-up page, but when you click into the site it has plenty of content, neatly arranged and easy to find. Furthermore it comes from a variety of sources, including Huntsman’s wife, and actually makes you want to delve into the site. I particularly like the ‘qualified to lead’ box in the sidebar, which highlights Huntsman’s foreign policy and trade experience, and the relative weaknesses of the other candidates in these areas.
The overall branding is slick, and the site full of strong multimedia content (although the first video is a bit long…) The team behind it have also clearly thought about the increasingly important role of mobile consumption, as the site looks just as good on an iPad, with no horrible missing Flash boxes.
With all the hysteria around Cain, Bachman and Gingrich, and the assumed frontrunner status of Romney, this kind of slick e-campaigning could really help the Hunstman campaign kick on. If it doesn’t work this time, he is certainly building a strong online narrative for the next time around.
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