With the Eastleigh by-election to replace Chris Huhne in full flow, it seemed a good opportunity to start to look at some of the top digital tools available to campaigners.
A brilliant social dashboard that allows you to push content to multiple accounts, pre-programme content you want to send, and get good analytics data back. The very cheap pro upgrade allows you to create spreadsheets as a .csv and upload a bulk of messages to send, as well as have unlimited accounts and produce better analytics reports.
This is a hugely undervalued tool in the digital toolbox. Foursquare geolocates where you are and tags you there, like Facebook check-ins. Importantly, You can set Foursquare to update to Twitter and Facebook too, so as many people as possible know what you are up too. It creates more varied content than the broadcasting “I am doing x at y” type updates.
Email still matters in campaigns, and Mailchimp is the best, free, tool out there. You can create templates to build a brand around your campaign, and it also allows the creation of a variety of mailing lists, to target and tweak your message to specific audiences.
Groupspaces is similar to Mailchimp, in that it lets you build and send mass emails. However, it also allows you to build calendars, and events, and to be a hub for you campaign team.
I will be giving more tips on digital campaigning tools in the future, so do leave your favourites in the comments and I will check them out!